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Expertise Matters

Operating since 1979, so you can trust our seasoned expertise.

Local Know-How

We know our neighbourhood inside and out, helping you get the best price for your
property.

Certified Pros

We are trained and licensed, ensuring a professional, worry-free experience.

Connections Count

We have strong relationships with experts in the field, making every step of your sale
smoother.

Expert Guidance

We’ll guide you on pricing, marketing, and paperwork, so you can sell confidently.

Full-Service Support

From start to finish, we handle everything, including compliance certificates.

Selling Decoded

Simply selling.

Let us help you sell your home simply, with zero difficulties.

At Property decoded, we have merged four decades of reliable expertise and time- honoured values with cutting-edge technology. Our goal is to provide you with a genuine, user-friendly, and stress-free experience, complemented by clear communication and feedback when you choose to work with us and entrust us with the sale of your property.

First Things First

Let’s set the price. What’s your property worth?

The valuation is in depth and includes factual information such as properties in your area that have been sold and registered in the deeds office. Pricing property correctly is crucial for several reasons:

  1. Market Competition: it helps your property stand out in a competitive market, increasing the chances of attracting interested buyers.
  2. Faster Sale: Realistic pricing accelerates the sale process, reducing the time your property spends on the market.
  3. Avoiding Price Reductions: Overpricing often leads to price reductions later, which can deter potential buyers who may wonder why the price was lowered.
  4. Financing Approval: Buyers often rely on financing, and a correct price increases the likelihood of their loan approval.
  5. Appraisal Matches: Appraisers use recent sales data to determine a property’s value. Overpricing may lead to appraisal issues, causing the sale to fall through.
  6. Savings on Holding Costs: A quicker sale reduces the expenses associated with holding the property, such as maintenance and taxes.
  7. Negotiating Power: Realistic pricing gives you stronger negotiating leverage and can lead to more favorable terms for you as the seller.

Book a Property Market Assessment

Let’s get started! Make sure you sell your home for the best market value!

OR

Give our office a call on 021 555 2575 to speak with one of the agents or pop us an email on our rental address, rental.admin@propertydecoded.co.za for an agent to make contact with you.

WORK WITH OUR TEAM

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MEET THE TEAM

Go to Market

At Property deCoded, we provide expert guidance and recommendations to prepare your home for the market. We understand that first impressions are crucial, but we also recognise that it may not always be practical or cost-effective to make certain changes that a potential buyer may not value.

In such cases, we can suggest trusted service providers who can attend to necessary improvements or repairs that would likely impact the sales price of your home. With our help, you can make informed decisions about which changes to prioritise in order to optimise the market readiness of your property.

FIRST IMPRESSIONS COUNT

We understand the critical importance of making a positive first impression with your home's online presence. To ensure that your property captures the attention of potential buyers, Property deCoded exclusively appoints professional photographers and videographers to capture stunning, high-quality visuals of your home.

With this approach, we are able to create a top-notch, high-definition walkthrough video and accompanying photographs to showcase your property to the digital market. According to research figures from Capture, properties listed online with high-quality videos generate six times more leads, 1200% more shares, and 403% more inquiries. With our commitment to high-quality visual content, we are confident in our ability to generate significant online interest and ultimately drive positive responses to your property.

Show the Market

Online presence/social media presence

At Property deCoded, we understand the importance of broadening the reach of your property to attract potential buyers. To do so, we publish a professional HD video and photographs of your property on our dynamic, interactive website as well as major property portals like Property 24, Private Property, Gumtree, and others.

In addition, we take advantage of social media platforms such as YouTube, Facebook, Instagram, and Twitter to showcase your property to a wider audience. We take pride in our Property DeCoded website, which is designed to be user-friendly and easy to navigate for prospective buyers. Our custom buyer's page encourages visitors to explore and engage with various aspects of the home-buying process, ultimately leading them to connect with us and start their home-buying journey. By maximising the online exposure of your property, we can effectively reach and engage with potential buyers and drive interest and inquiries from all over the country and the world!

Database and network

LIST WITH US

QUALIFY BUYERS

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CANVASS THE NEIGHBOURHOOD

Property deCoded canvasses the neighbourhood to gather information on the local real estate market, including property values, recent sales data, and other relevant information. This helps our clients make informed decisions about buying or selling a property in the area and assists in targeting potential buyers.

How else can we simplify things?

At Property deCoded, our commitment to you extends beyond the sale of your home. We value open communication with all parties involved to ensure a seamless and efficient transaction, keeping you informed every step of the way.

We will assist you with the key-handover process, and if necessary, can help you arrange the takeover of security or alarm monitoring services. Additionally, we can provide recommendations for reliable and professional removal companies upon request.

We understand that changing your address with your bank and service providers can be a hassle, so we offer email templates to simplify the process. And as a thank you for choosing us, we provide you with a complimentary "moving starter pack" which includes a movers checklist, some boxes, masking tape, and a black marker to label your boxes.

Meet theDecoders/Agents

Our team at Property deCoded has a long-standing and well-respected presence in the real estate industry. Our agents, known as 'your Property deCoders', are highly knowledgeable in their respective areas and have deep connections to the communities they so passionately serve.

Branden Jacoby
Candidate Property Practitioner
+27768735291
branden@propertydecoded.co.za